All These Cryptocurrency-Boosting Celebs Aren’t So Vocal Now

Paris Hilton, who has almost 17 million Twitter followers who see her coo in front of her Crypto and Ether Pocket Dogs, did not respond to a request for comment. Neither do other famous crypto promoters, such as Mila Kunis, Aaron Rodgers, and Tom Brady (although Brady and Rodgers’ Twitter profiles still display laser eyes, a popular symbol of Bitcoin optimism). A representative for Naomi Osaka, the tennis star who became an ambassador for cryptocurrency exchange FTX this year, wrote in an email that she “sadly is overseas and unavailable.”

In FTX’s Super Bowl commercial, comedian Larry David disparaged important inventions like the wheel and the light bulb before dismissing cryptocurrencies. The ad warned viewers in the blink of an eye: “Don’t be like Larry.”

Jeff Schaffer, the director of that Super Bowl ad, said in an email that he and David had no comment on the market crash.

“Unfortunately, I don’t think we have anything to add as we have no idea how cryptocurrency works (even after explaining it to us many times), we don’t own it and we don’t track its market,” he said. . “We just decided to make a fun commercial! »

Crypto’s instability underscores a fundamental flaw in celebrity marketing: An endorsement from a famous person can be memorable: Actor John Houseman’s ads for investment firm Smith Barney decades ago are Madison Avenue legend, but that doesn’t that the product being promoted is worth trying.

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