European golf destinations which brings together some thirty golf courses in the world, such as the Golf National de France in our photo), has just published interesting figures that complete the survey that Golf Planète published two weeks ago on the golf boom.
If the demand is growing, it should also be noted that membership fees and green fees are also experiencing a significant increase and that clubs face the need to diversify their offer to retain their members.
Note also the change in consumer behavior and the emergence of new trends. Thus,
– 78% of golf courses plan to invest in new equipment next year
– 50% of new members at many European golf courses are women
– 30% of golf courses have increased their price between 10% and 20%
According to luis filipeDirector of Corporate Relations of fifth of the lake, Now benefiting from a host of new sports and leisure facilities, there has been a fundamental change in membership: “The clientele is now younger and values their quality of life and that of their family more. New golfers who are getting younger are looking to achieve a better work-life balance.
The head of the investigation Ian Knoxconcluded: “There is no doubt that destinations need to rethink their offer. Now that people want to play at different times, look for different facilities in the club with new opportunities for their families, the main challenge for golf managers in the future is to understand the demand of new members and adapt to their new needs.
Photo Golf Nacional_copyright_o.roquinarch