Resonance Golf Collection was presented this Wednesday, on the sidelines of the “National Golf Week”, as the new name of Open Golf Club: a collection of 40 golf courses in Europe.
open golf clubCreated in 1987, it underwent a complete identity overhaul in 2022 to better reflect its high-end positioning, convey a new modern, inspiring and consistent brand image, and write a new page in its development.
The strong values of the group have evolved while respecting the DNA of the family business: excellence, authenticity and ecological responsibility.
the philosophy of Resonance Golf Collection revolves around the expectations of the modern golfer: relaxing in nature, admiring the beauty of the landscapes, spending quality time with friends and family.
The collection is made up of author routes located in the heart of counties rich in heritage and outstanding for their history, architecture, environment and quality of maintenance. It includes, among other things, the hardelot golf course, Le Touquet Golf Resort and the Golf of Seignosseranked in the Top 100 courses in Continental Europe 2022.
Beyond golf, the sites offer fun and social activities accessible to non-golfers who want to enjoy the golf environment.
Statement by Laurent Boissonnas, CEO of Resonance
After an emotional historical reminder and a delivery speech by his father Nicolas Boissonnas, his son Laurent, CEO of Resonance Golf Collection, said:
“Our golf courses offer an exceptional experience based on coexistence, pleasure, sharing in the middle of nature, for all golfers and non-golfers. »
“They offer the opportunity to reconnect with each other and with the resonant nature, away from the hustle and bustle of everyday life, which more and more people seek in their free time. »
“The new brand “Resonance” translates harmony, tranquility, the perfect harmony between oneself and the environment. It is an intensity, a frequency that pushes you to “vibrate”, to feel… to make the most of it. This very innovative name in the world of golf, however, has a direct link to this sport. In golf, resonance refers to the amplitude and rhythm of the swing. Vibrant at first and soothing afterwards…”
“Our clientele is very wide: young people, families, couples, singles for whom golf is the basis of their social life. Our golf courses are accessible to both beginners and more experienced players. »
“Our places are for those who want to enjoy our golf courses, but also our restaurants and our outdoor spaces. It is a collection for everyone and every taste. »
“The new Resonance Golf Collection logo was designed to represent a sphere, a subtle evocation of a golf ball while drawing inspiration from the shape of a dandelion; a reminder of childhood memories and a symbol of ecological transition. »
“To recapture all the values of the brand, each element is inspired by biodiversity: flight of birds, butterflies or dandelions. But above all, they are symbols of aigrettes, clever natural devices that carry the seeds of excellence in golf. Like the golf courses in the collection, both are unique and at the same time form an organized and harmonious whole. »
For more information, visit the Resonance Golf Collection site at: www.resonancia.golf
The presentation video with Laurent Boissonnas: